In this class we learnt about customer experience management. We also learnt about marketing persona which is a composite sketch … More

This week for marketing mania we learnt about types of online promotions which includes display ads, paid search, social media … More

In this class we learnt about promotion. The promotional mix includes sales promotion, public relations, direct & digital marketing, advertising … More

This week in marketing mania we learnt about building brands. Brands have various elements: name, url, logo, symbol, character, slogan, … More

In this class of marketing mania we learnt about market segmentation according to geographic, demographic, pshychographic, behavioural segmentations. This helped … More

The class started on learning about the core concepts of marketing which are customer needs,wants &demand, market offerings, customer value … More

I have selected Marketing Mania as my elective as I like to know about business and marketing. The first class … More